A Bright Future For Your Mortgage & Protection Advice Business
HL Partnership (HLP) is the natural home for mortgage and protection professionals. Our dedication to providing the best technology, products, compliance support and services in the market allows businesses to grow, safe in the knowledge that they have a partner that understands their needs
Welcome to
HLPartnership
At HLPartnership, we're proud to be one of the UK's leading mortgage and protection networks, supporting over 1,000 advisers nationwide. With over 20 years of experience, we're dedicated to empowering our members to grow their businesses, deliver exceptional service, and achieve good consumer outcomes. Our advisers specialise in mortgage, protection, general insurance (GI), and later life lending advice, ensuring they can deliver tailored, expert solutions for their clients.
We understand that running a mortgage advice business comes with unique challenges. That's why we provide everything our members need to succeed - from cutting-edge technology and award-winning marketing services to robust compliance support and tailored business development.
Who We Are
HLPartnership is more than just a mortgage network. We're a trusted partner, offering advisers the expertise, resources, and support they need to thrive. We take pride in fostering a collaborative environment where independent businesses can flourish. Regulated by the Financial Conduct Authority (FCA), we're committed to upholding the highest standards of compliance and customer care, ensuring both our members and their clients benefit from a secure and ethical approach to mortgage and protection advice.
What We Do
At HLPartnership, we provide advisers with the tools, support, and expertise to grow with confidence while maintaining full regulatory compliance.
Bespoke Technology
Our advanced systems are designed in collaboration with our members to simplify processes and enhance efficiency, allowing you to focus on what matters most - your clients.
Compliance Support
Compliance is at the heart of everything we do. Our dedicated team offers proactive guidance, regular audits, and up-to-date knowledge of FCA regulations. We help you navigate regulatory challenges and ensure your advice remains compliant, protecting both your business and your clients.
Marketing Support
Stand out in the competitive mortgage market with our professional, compliance-approved marketing services. From marketing campaigns and pre-approved social media templates to clear and effective communication tools, we make it easy for you to connect with your audience while meeting regulatory requirements.
Business Development
Our experienced Regional Sales Managers and Training team work with you to identify growth opportunities, overcome challenges, and achieve your long-term goals.
Events and Training
From our flagship National Conference to ongoing CPD-accredited training, we ensure you stay ahead of the latest industry trends and regulatory requirements.
Comprehensive Product Access
Our advisers benefit from an extensive range of products from trusted lenders and providers, ensuring your clients receive the solutions they need with the peace of mind of a regulated framework.
A Proposition to Meet Your Needs
At HLPartnership, we understand that no two journeys into mortgage advice are the same. That's why we've created tailored propositions to meet the needs of advisers at every stage of their careers:
Advisers Looking to Start Their Business as an Appointed Representative (AR)
If you're ready to start your own mortgage advice business but want the support of an established network, we'll provide you with everything you need to succeed. From compliance guidance and marketing support to access to the right products, we'll help you set up with confidence
Directly Authorised (DA) Advisers Looking to Become an AR
If you're a Directly Authorised adviser seeking to simplify your operations, we offer a comprehensive framework that allows you to focus on your clients while we handle the regulatory and administrative burdens.
Established ARs Looking to Switch Networks
If you're already an Appointed Representative but feel your current network isn't meeting your needs, we'll help you make the switch seamlessly. With our bespoke technology, dedicated support, and focus on compliance, you'll see the difference a proactive and adviser-centric network can make.
Advisers Seeking Roles Within Established Firms
We work with a wide range of successful firms across our network, many of which are actively looking for talented advisers to join their teams. Whether you're just starting out or looking for your next role, we'll connect you with opportunities that align with your ambitions.
No matter your situation, HLPartnership offers a proposition designed to meet your needs and support your long-term success.
Why Choose HLPartnership
We Innovate
We continually invest in technology, marketing, and training to keep you competitive.
We Support
From compliance to business development, we've here got your back every step of the way.
We Deliver
Our proven track record of helping advisers grow speaks for itself.
News and Insights
Stay informed with HLPartnership's News and Insights hub, designed to give you an edge in a fast-paced market. From regulatory updates to adviser success stories, we bring you the latest information and guidance to help your business thrive.
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Join Us
Whether you're a seasoned adviser looking for a fresh approach or just starting out, HLPartnership is here to support your journey.
Get in touch today to learn how we can help your business grow with confidence. Together, we'll ensure you can focus on what you do best — providing outstanding service to your clients.
